This master class is not a monotonous lecture, but a live dialogue with participants about the mysteries of buyer behavior. Games, practical examples, and analysis of cases, clear schemes, allowing to discover new and develop marketing thinking.
- Program of the master class:
- Detailed analysis of participants’ cases and development of specific solutions for their business at the intersection of market mentality and buyer behavior.
- Practical tools of the latest achievements of behavioral psychology of buyers.
- Author’s game-experiment on the topic of purchasing decisions.
- A clear algorithm for developing a neurooffer for your business – a powerful offer of value that is impossible to refuse.
Who should attend this master class:
- Owners and managers of services and sales companies that implement the modern concept of marketing;
- Those who plan to create their own business;
- Professionals in marketing and PR.