Violante

Nudgespotting: Getting Active in D.C.

BY: ANTONIA VIOLANTE (IDEAS42)

Almost everyone appreciates the benefits of exercise, especially when it's time to make New Year’s resolutions. But incorporating exercise into your busy schedule isn’t always as easy as it looks on the Lulu Lemon commercials. In fact, in 2015 only 20.9% of adults over 18 met the federal physical activity guidelines. Even when we do intend to exercise, we often find ourselves feeling like it’s not worth the trouble or being tempted into a happy hour instead.

The good news is behavioral science can help. Here are some Washington, D.C. behavioral science insights in action that have helped others -- and myself -- get active.