Trupe

Nudgespotting: #NudgeTheVote

BY: LYDIA TRUPE (IDEAS42)

As you may have heard, there is an election coming up. Cable news, social media, and water cooler chatter have all been dominated by political discussion and debate. However, all of this apparent excitement and intention to vote may not necessarily translate into high levels of voter registration and turnout on Election Day. People may forget to register by their state deadline, or the hassle of filling out and sending registration paperwork may cause them to put it off indefinitely. Even those who have gone through the effort of registering to vote may not show up on Election Day if they have not planned enough time into their day to wait in the long lines at polling places. Campaigns, civic engagement groups, civic-minded organizations, and even private companies are using strategies informed by behavioral science to help overcome this intention-action gap and get people registered and to the polls. Here are three behaviorally informed examples of these strategies I’ve recently spotted.