Welcome to Nudgespotting! Every other Monday* we'll take a quick look at some real-world nudges, with a healthy dose of commentary and behavioral references.
This week we have our first theme: behaviorally-informed light switches.
Welcome to the inaugural post for Nudgespotting! Each Monday I'll be taking a quick look at three real-world nudges, with a healthy dose of commentary and behavioral references.
This week we'll take a look at Greece's referendum ballot design, a helpful reminder from Porter Airlines, and stairs that push individuals to exercise. Here we go:
Quick: what happened to the blood you donated at last month’s office blood drive? If you’re like most people, this question is impossible to answer with any specificity. It went to a blood bank, you likely assume, and from there to a hospital where someone awaited a transfusion. But how long it took to get there, or even whether your donation was accepted in the first place, is impossible to know for sure.