BY: JAMIE KIMMEL (IDEAS42)
Welcome to Nudgespotting! Every other Monday we'll take a quick look at some real-world nudges, with a healthy dose of commentary and behavioral references.
Okay Nudgespotters, we've got our quirkiest theme yet - nudging to discourage public urination. Below you’ll find a few designs that attempt to quell these acts.
Holy Language Makes People Think Twice
Dhaka, the largest city in Bangladesh, had previously tried to dissuade their citizens from urinating in public by painting red warning messages on walls, with arrows pointing to the closest bathroom (the city has 10,000 mosques, all of which have public bathrooms). But their initial message wasn't very effective.
Realizing that their population is about 90% Muslim, they replaced their Bengali anti-urination messages with Arabic ones. Though it was the exact same message, the use of Arabic writing nearly eliminated instances of public urination. You can check out a pretty stunning video of this below:
From Chennai, India, this reads, “Are you a dog?” Here's an excerpt from The Economic Times:
"Naaya Nee?" (Are you a dog?) - that's the slogan written on a wall in Chennai along with a drawing of a dog. The intention is to keep everyone at bay, no matter how pressing nature's call.
The simple, minimalist sketch, which first sprung up on a few defaced walls in the city, is now turning into a movement, spreading from wall to wall with the hashtag - #WakeUpMadras. WakeUpMadras is not just the first underground street art project in Chennai - it's also an indication of a paradigm shift in the city's wall art culture.